Netflix Outperforming Rivals In Customer Retention, Report Says – Investor's Business Daily

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Internet television network Netflix (NFLX) is beating its streaming video rivals when it comes to retaining subscribers, a research firm says.


Juniper Research said Netflix is showing positive customer retention in the U.S. and U.K. when comparing adoption and abandonment rates. Rivals like Amazon (AMZN) Prime Video, Hulu and AT&T (T)-owned HBO Now are facing higher churn rates, it said in a report Tuesday.

In September, Juniper surveyed 500 smartphone users who subscribe to streaming video services. It asked them about their plans for getting or canceling subscription video on demand (SVOD) services in the next six months.

“From our analysis of intent to start/end an SVOD subscription, only Netflix will have a positive retention,” Juniper said in a news release. “We also found that Netflix is more popular than YouTube (free version) among SVOD users.”

SVOD Revenue Seen Doubling In Next 5 Years

Juniper found the highest churn rates for Alphabet‘s (GOOGL) YouTube Premium and Lions Gate Entertainment (LGFA)-owned Starz.

Total revenue for SVOD services is forecast to double in the next five years. Juniper predicts SVOD services will generate $66.9 billion by 2023, up from $33.2 billion in 2018.

Netflix shares rose a fraction, near 377.60, in afternoon trading on the stock market today. The stock has been forming a cup base over the past 15 weeks with a buy point of 423.31.


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