Tesla (TSLA) has begun taking preorders for its solar tiles and is finally giving potential customers price estimates for its new products.
If you submit your address, Tesla will give you an estimate of the potential cost and savings, using your area and likely square footage. For those who actually sign up, Tesla will send someone to give a real price.
If the solar roof has a similar over cost and energy production to a regular roof and solar panels, they could be popular, especially if they have aesthetic appeal.
Some tiles will be non-solar if they are in areas that won’t get enough, but will look identical to the solar tiles.
CEO Elon Musk gave a heads-up in the early morning via a tweet that orders would start Wednesday afternoon. Musk also wrote on Twitter (TWTR) that the Black Smooth and Textured tile options will be available, with Tuscan and French Slate coming “in about six months.”
Tesla solar glass roof orders open this afternoon. I think it will be great. More in about 10 hours …
— Elon Musk (@elonmusk) May 10, 2017
Musk said the tiles will be deployed in the U.S. this year, with other countries next year. Musk had previously said that Tesla would start taking solar tile orders in April.
Tesla shares rose 1.2% to 325.22 on the stock market today, a record close. Tesla leapt 4.6% to 321.26 on Tuesday.
The solar tile rollout is a reminder that Musk is pushing ahead with several initiatives. Tesla is supposed to begin Model 3 production in July, with mass production by year-end. Meanwhile, Tesla is still completing its already-operational battery gigafactory outside Reno, Nevada, while Musk is already talking about future Tesla vehicles.
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