Apple's Best iPhone — At Least Until November — Goes On Sale – Investor's Business Daily

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Apple (AAPL) began taking pre-orders Friday for its iPhone 8 series handsets, which will be the company’s latest-and-greatest smartphones for a grand total of six weeks until its next model comes out.

Apple’s iPhone 8, which has a 4.7-inch LCD screen, starts at $699, while the iPhone 8 Plus, which has a 5.5-inch LCD screen, starts at $799. Both phones will be available starting next Friday, Sept. 22. The devices are seen as incremental upgrades to last year’s iPhone 7 series phones.

Owners of the iPhone 8 series handsets will have bragging rights to the best iPhones Apple has to offer, until the flagship iPhone X — pronounced “ten” for the Roman numeral — comes out on Nov. 3.

Pre-orders for the iPhone X will start on Oct. 27. The iPhone X, which has a 5.8-inch OLED display, starts at $999.

Apple on Friday also began taking pre-orders for its third-generation smartwatch, the Apple Watch Series 3, and an upgraded streaming video set-top box, the Apple TV 4K.

The iPhone X and 8 series phones feature wireless charging and fast-wired charging as well as new augmented-reality capabilities. They also have improved cameras, processors and displays.

The iPhone 8 series comes in three colors — one dubbed “space gray”, a silver and a new gold finish — and two data-storage configurations (64 and 256 gigabytes).

Wireless carrier promotions around the iPhone 8 are “restrained,” Nomura Instinet analyst Jeffrey Kvaal said in a report Friday.

“The wireless carriers started this year’s iPhone launch promotions on a more reserved note than those of the previous year,” Kvaal said.


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AT&T (T), Verizon (VZ) and T-Mobile US (TMUS) are offering up to a $300 credit toward the iPhone 8 or iPhone 8 Plus with a trade-in. Sprint (S) is offering 50% off the lease of an iPhone 8 or 8 Plus with a trade-in.

Last year, all four major carriers had free iPhone 7 promotions with the trade-in of a recent device, he said.

“The reserved start could be because the carriers are anticipating the need to be more aggressive with the iPhone X as we approach its pre-order date of Oct. 27,” Kvaal said.

The Apple Watch Series 3 comes in two types: one with its own cellular connectivity, starting at $399, and one without, starting at $329.

The Apple TV 4K is able to stream video in 4K ultra-high-definition video with high dynamic range. It starts at $179.

Apple shares were up 1%, near 159.90, in afternoon trading on the stock market today.

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